Choosing a biz domain name is an early task that is critical to your online success. There are some common domain name mistakes that you need to avoid. Don’t take this task lightly, it is difficult to fix it if you make a mistake! Take the time to do your research and select a great name, no maktter how long it takes you.

Your biz domain name has many purposes. You want it to be congruent with your brand. You want a name that you can get to the top of the search engine results. And you want to generate maximum web traffic.

I personally like to brainstorm with a couple of people to get a long list of possible names. Then eliminate biz domain names that are already taken. GoDaddy can provide this information. Many of your best ideas will probably be taken, which is why this step can be difficult.

Go through your list of available biz domain names, and see which ones contain the following 5 common domain name mistakes. Eliminate them from your list.

1. Names that are difficult to say or spell. You don’t want any ambiguity when you tell someone your domain name. They should be able to spell it and remember it easily.

2. Not registering variations of the domain name such as plural and hyphenated versions. If you don’t, your competitors will and they will steal some of your traffic. Domain names are inexpensive, don’t skimp here!

3. Choosing a biz domain name that doesn’t end in .com. If the .com extension is not available, go back to your list and pick a different name. Don’t settle for second tier extensions like .info, associated with hackers and spammers, .bz, .net, .ws, etc.

4. Not using your main key term in your domain. You’ll get a higher relevance score from the search engines if your main key term is in your domain name. Higher relevance means more traffic.

5. Not registering your personal name. In addition to any business domain names that you buy, you should also make sure to get your own personal name and those of your kids. Use the form FirstLast.com. Even if you or your kids don’t need this domain right away, you should get it now before someone else does. Domain names are going quickly!

Your biz domain name is a very important aspect of your online success. Avoiding these 5 domain name mistakes is well worth the time you will spend to choose the right name.

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