One of the most popular phrases you will hear in the Internet Marketing Industry is “The money is in the list”. I am going to explain in this article exactly what list building is and how important it is to a home/online business.

So what is a list? Well it is a collection of peoples details (usually name and email address) who are interested in your product. You know they are interested in your product because they have submitted their details in order for something that relates to your specific product, this can come in the form of a free report or product. When list building make sure you add targeted people to your list, otherwise you will be marketing to people that are not likely to be interested in your product.

Straight away let people who visit your site know exactly what type of product/business you are involved with. This is crucial because otherwise your list will become full of untargeted people, this is a poor form of list building. You want to make it clear to viewers what you are selling/promoting by having keywords in your domain name. For example I am an Internet Marketing Mentor so I have the keywords “Marketing” and “Mentor” in my domain name.

Once you have made it clear what niche you’re involved with by the use of a keyword loaded domain name make sure you give detail on exactly what segment of your niche you are involved with. You do this by creating a squeeze page, this is where you give details of the benefits your products/business opportunity offer and in return to receive these benefits the viewer opts in and gives you their details (email address and first name are the best).

Bullet point out the offer to make it stand out to the viewer; people don’t want to have to read a long chunk of text to find out what the offers/benefits are so make it clear for them. Also I recommend shooting a video where you explain the benefits; this is good for two reasons. Reason 1 is because you come across as a leader and people will look up to you; reason 2 is people will relate to you and know you’re not a spamming robot; it’s the next best thing to being face to face with the viewer.

Now you have a keyword loaded domain name and clear squeeze page you need to drive traffic to your site. There are many Internet Marketing techniques that are good for list building but I’m going to talk about free techniques as not everybody can afford paid advertising at first (I definitely couldn’t when I first started out).

In my opinion I’d start with social networking, this is because you can brand yourself a leader within your Industry. The two social networking sites I recommend are Facebook and Twitter as they are the most widely used; after you have set up an account you want to look for targeted people to add as social networking friends.

I’m involved within the Internet Marketing, industry this is commonly popular with people who leave their corporate job to become an Internet Marketer or people who want to better their lifestyle; recently I have started adding people in real estate jobs as the economic recession has hit that Industry hard and more people are looking for an alternative way to make money.

To find these people I simply type “Real Estate” on Facebook and Twitter and it bringe me a list of people that have that word appear on their profile so they most likely work in Real Estate. Add them and when they accept introduce yourself, briefly let them know who you are and what product/home business you are involved with. Then ask to hear more from that person; list building is all about building relationships so show an interest in them as well.

Now you should get the picture on how List Building works; let people know exactly what niche you’re involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationship. Building relationships with people will result in profitable list building.

This article came from the latop of Jonathan Pitts. Now one of the Top Online Marketing coachs in the UK he uses his expert knowledge in Online Marketing to coach others and enable them to reach financial freedom and really better their lisfestyle. Jonathan has produced a Truth Report giving the real FACTS on Online Marketing and how to make money from it. Get your Truth Report Here.